EDUPUB Agenda (updated with links to presentations)

DAY 1 October 29

08.30-09.00 Registration & Coffee

09.00-09.10 Welcome and logistics

   Markus Gylling, CTO IDPF

   Paul Belfanti, Director Pearson Content Architecture, Content Mgmt Services

09.10-09.30 Keynote   

Dr. Dan Cooper, SVP Content Mgmt Services, Pearson North America [presentation]

Theme 1: Educational Interoperability Landscape

Theme Moderator - Rob Abel, Ed.D, CEO IMS

In the modern e-learning environment, several standards and protocols need to interoperate to create the context in which institutions, teachers, and students can interoperably utilize the environment with maximum efficiency. Which are the standards available today for describing and connecting the various components of an e-learning environment, and how are they evolving? How does an ebook "connect" with the surrounding context to become integrated with a range of learning environments? How will e-books be shared, launched and enabled for analytics across a wide variety of use cases? These and many other related questions will be answered in this session, where experts in the field will discuss and demonstrate the current state of affairs, and identify areas where further development may be needed to enable full interoperability.

09.30-10.15 Panel: The big picture of educational content and data


Rob Abel, CTO IMS

Dr. Larry Fruth, Exec Director SIF

Dr.Yasuhisa Tamura, Professor Sophia University

David Ashman, VP & Chief Architect, Blackboard

Wayne Ostler, VP Assessment & Information, Pearson


10.15 - 10.35 CourseSmart

Role of open standards in creating personalized adaptive learning environments

               Ambi Desaraju, Product Manager
               Nani Jansen, Coordinator [presentation]

10.35 – 10.55 Vital Source

            Outcome returns in the context of an electronic textbook

               John Tibbetts, Integration Architect [presentation]

10.55 – 11.15 Inkling

            Structured Content and Metadata

               Rob Cromwell, Co-founder, VP

11.15 – 11.35 Break

11.35 – 11.55 Carson- Dellosa

            EPUB 3 fixed layout ebook

               Steve Griffin, CTO [presentation]

11.55 – 12.15 Blackboard

            Standardized set of metrics to be used as analytics for textbooks

               David Ashman, VP & Chief Architect, Blackboard [presentation]

12.15 – 13.00 Theme discussion & summary lead by Rob Abel

13.00 - 14.00 Lunch provided

Theme 2: Rich and Interactive Content

Theme moderator- Bill McCoy, Exec Director IDPF

With the ability to use the full power of the Open Web Platform in ebooks, virtually endless possibilities arise in terms of creating new and enriched reading experiences. How are these features best deployed pedagogically in the education realm, now and in the future? This session will discuss challenges and opportunities that publishers face today with regards to the production and integration of rich and interactive content.  

14.00 – 14.20 Introduction by Bill McCoy


14.20 – 14.40 Sophia University        

            Collection of User Requirements and Linkage to Standard Specifications

               Dr.Yasuhisa Tamura, Professor [presentation]

14.40 – 15.00 O’Reilly Media

            Automating Workflows for Mathematical Equation Processing and Rendering

               Sanders Kleinfeld, Publishing Tech engineer [presentation]

15.00 - 15.20 Imagineering

            WebGL API

               Mike O’Hanlon, VP [presentation]

15.20 - 15.50 break

Presentations, cont’d

15.50- 16.10 Google + Benetech

           The Need for a Library of Open Source Accessible Interactive EPUB 3 Widgets

               TV Raman, Research Scientist Google+
               Gerardo Capiel, VP Engineering Benetech [presentation]

16.10- 16.30 Metrodigi

            “Super Widgets”

                Ron Severdia, CTO [presentation]

16.30 – 16.50 CETIS

            Embedding QTI assessment in EPUB 3; balancing effectiveness with robustness          

                Wilbert Kraan, Program Support and Development [presentation]

16.50 - 17.30 Theme Discussion & Summary lead by Bill McCoy

17.30-17.45 Summary of the day

            Key points for moving forward

               Markus Gylling & Paul Belfanti

18.00 Wine and Cheese Reception - sponsored by Metrodigi and CourseSmart


DAY 2 October 30

08.30-08.40 Day 2 Introduction

Markus Gylling & Paul Belfanti

08.40-09.00 Keynote Dr Jeff Jaffe, CEO W3C [presentation]

Theme 3: Accessibility

Theme Moderator- Markus Gylling, CTO IDPF

Which are the current and upcoming challenges and opportunities that publishers and solution providers face when it comes to accessible educational e-publishing? What is needed in terms of metadata standards to describe publication and client accessibility properties? How are technologies and best practices evolving for making STEM and other rich interactive content accessible? Are there really any significant differences between web and long-form e-publication accessibility? In this session, ongoing efforts for establishing a naturally accessible e-learning environment will be reviewed, and experts in the field will point out the most critical areas for further work.


9.00 – 9.20 Pearson Education

            Creating accessible fixed layout EPUB 3 for schools and colleges

               Dr Gerald Schmidt, Acting Senior Platform Manager,

                ebooks-Pearson Schools and Colleges, UK [presentation]

9.20 – 9.40 NCAM

            Ensuring Accessible Multimedia in EPUB Documents

               Geoff Freed, WGBH

9.40 – 10.00 LRMI + Benetech

            LRMI and Accessibility Metadata for Discovery of Accessible Ed Resources

               Michael Jay, Education Systemics and LRMI
               Gerardo Capiel, VP Benetech [presentation]

10.00 – 10.20 AMAC

            Accessibility as the Key to Etextbook Integration

               Robert Martinengo, Publishing Services [presentation]

10.20 – 10.40 Wolfram

            Standardizing Textual Descriptions of Interactive Graphics

               Kyle Keane, PhD Research Programmer [presentation]

10.40 – 11.00 Break

11.00-11.40 Panel: Essential issues for accessible e-learning


               George Kerscher, President DAISY
               Judy Brewer, WAI Domain Lead W3C

   Madeleine Rothberg, WGBH & IMS

               Gerardo Capiel, VP Benetech
               Mark Hakkinen, ETS

Theme 4: Production Workflows

Theme Moderator -Paul Belfanti

There’s a lot of uncertainty within the educational publishing community today over whether standards can be supported broadly and consistently enough across the industry to produce rich, interactive content in a cost-effective manner and deliver that content to multiple platforms that support these rich experiences. Publishers hesitate to make the investment in developing interactive content because eReaders and distribution platforms don’t support advanced features or EPUB 3. Device makers and eReader developers hesitate to invest in platforms that support advanced features when they don’t see publishers producing content using standards like EPUB 3, etc.. In this session we will present real examples of production workflows that demonstrate the efficiency and versatility of standards-based content development, assembly, delivery, and presentation, along with existing tools that address issues like authoring,

11.40-11.50 Theme Introduction Paul Belfanti


11.50 – 12.30 Pearson, Inkling, Nook Media

David Stroup, Content Architect Pearson
Dan Haynam, Implementation Mgr Inkling
Will Manis, Software Architect Nook Media [presentation]

12.30-13.30 Lunch

Presentations, cont’d

13.30 – 13.50 Pubcoder

            Digital Workflows with ‘killer features’ 

               Paolo Albert, CTO & Founder [presentation]

13:50 – 14.10 Versapub

             Collaborative Media Platform

                Steve Patzer & Jon Nathan [presentation]

14;10 -14.30 Harvard Business Publishing

            Challenges in EPUB Production

               Lisa Post & Amanda Comperchio [presentation]

14.30- 14.50 Evident Point

            Converting Static Textbooks to Interactive

               Dr. Philip Mansfield [presentation]

14.50- 15.10 Theme Discussion & Summary lead by Paul Belfanti

15.10-15.25 Break

15.25-16.15 Plenary: Key Work Areas moving forward

Moderated by the theme moderators:

   Rob Abel, Bill McCoy, Markus Gylling, Paul Belfanti [presentation]

16.15-16.30 Closing Remarks by Dr. Dan Cooper [presentation]

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