IDPF at Beijing International Book Fair 2015

August 10, 2015

Following on from last year's highly successful event, IDPF@BIBF is a one day conference on August 28, 2015 at the Beijing International Book Fair, focusing on the general trend of digital publishing and readers. Industry experts will look at the current market situation and the opportunities and challenges that lie ahead. Speakers include experts from Amazon Kindle China, People's Oriental Publishing and Media Group, Ingram, Pearson Education, China and IDPF Executive Director Bill McCoy who will also host the afternoon session and present closing remarks. The opening presentation will be given by Dr Ruediger Wischenbart (Owner Content and Consulting) on The many faces of ebooks around the world. Interested parties should contact Ms Yani Zhao via for ticket information.  For an overview of 2014's hugely successful conference see

The full program includes:


9:00-9:30 Registration

9:30-9:45 Welcome remarks 

9:45-10:10 Dr. Ruediger Wischenbart - Owner Content and Consulting

The many faces of ebooks around the world: A market analysis of major international ebook markets

10:10-10:35 Xiao Wei - President and General Manager, E-surfing Reading Culture Communications Co., Ltd 

Era of Digital Reading 4.0: Content Interconnection Creates a New Reading Ecology

10:35-11:00 Bill McCoy - Executive Director, IDPF

Reaching Readers with Digital Content: a Global Perspective

11:00-11:25 Yu Hong - Vice President of Amazon Kindle Marketing

Reading Data Analysis in the Digital Reading Era

11:25-11:50 Robert E. Baensch - Director, Publishing Program, SUNY Global Center, New York

Costs and Income for Different Forms of E-publishing: Robert E. Baensch´╝łDirector, Publishing Program, SUNY Global Center, New York

12:00-13:00 Lunch Break

13:20-13:45 Vincent Cheah - Senior Product Manager, Cengage Learning Asia 

Digital Archives Case Study - Full Text Search within Primary Source 

13:45-14:10 Liu Wenna - Director of the Lifestyle Books Editing Department, People's Oriental Publishing & Media Co

WeChat Thinking of Publishing & Media Organizations

14:10-14:30 Tea Break

14:30-14:55 James Guan - VP of Pearson Education, Great China

Educational Publishing Case Study

14.55-15.20 Karen Christensen, CEO Berkshire Publishing Group

Why a CEO Should Write Code

15:20-15:35 Li Chaodong -  Chairman, Nanjing SSQR Digital Technology Co., Ltd.and Jinglun Culture Media Co.,Ltd.

Forms and Prospects of Compound Publishing

15:35-16:00 Bill McCoy, Executive Director IDPF

Closing remarks


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