IDPF@BIBF conference - August 29, Beijing

IDPF@BIBF, a one-day conference on the digital transformation of the global publishing industry, is Friday August 29 2014 during the Beijing International Book Fair (BIBF). Produced in partnership with the China National Publications Import and Export (Group) Corporation (CNPIEC, the BIBF organizers), IDPF@BIBF is the first-ever IDPF event in China. This professional conference will cover the current market situation and near-term outlook for the global publishing industry as it evolves to address the new opportunities and disruptive challenges posed by technology and the Internet. The practical program (English and Mandarin simultaneous translation) will feature publishing senior executives and thought leaders from book, education, magazine, and other segments, and is designed to offer actionable insights and empowering tools for executive, business and technical leaders in publishing houses and publishing industry suppliers seeking to go out into the global market. 

Registration will be available on site and is also now open for international registration; to register to attend in advance please email a request to . The conference price is $195 USD. Venue is Crowne Plaza Beijing Capital Airport,  directly opposite the BIBF exhibition venue (Banquet Hall 2, 2nd floor).


9:00-9:30 Registration

9:30-9:45 Welcome and opening remarks - Bill McCoy (Executive Director, IDPF) and Liu Bogen (Vice President, China Publishing Group)

9:45-10:15 The Digital Book Business: Global Market Situation - Dr. Ruediger Wischenbart
This talk by a global market expert will cover not only sales trends by region and country but also the emergence of alternative business models such as subscription services and social reading solutions. (presentation)

10:15-10:45 Engaging Consumers with Digital Content in a P+E World - Bill McCoy (IDPF)
To delight smartphone- and tablet-wielding digital consumers will require rich, dynamic, and interactive content. Yet physical books and periodicals remain popular, thus the publishing industry must evolve in a manner that accomodates "P+E" consumption without being shackled to digital editions that merely replicate print. This talk will cover the present and near future of digital content, focusing on open standards for content and metadata that enable publishers to lower production costs, deliver inclusively to all, and retain flexibility and control over their IP. (presentation)

10:45-11:15 HTML5 and the Open Web Platform - Implications for Publishing - Xiaoqian Wu (W3C China) (Mandarin - English translation)
HTML5 and the other building-block standards of the Web have become the "universal user experience platform", the substrate not just for websites but increasingly for eBooks (via EPUB) and web/hybrid applications. Hear from W3C, the organization that standardizes HTML5 and other Web Standards, about the Open Web Platform and how W3C, IDPF and other stakeholders are collaborating to drastically improve Web Standards for digital publishing. (presentation)

11:15-12:00 Copyright in the Digital Age  - Richard Mollett (UK Publishers Association) and Michael Healy (Copyright Clearance Center)
This panel discussion, featuring the CEO of the UK Publishers Association and the Executive Director of the Copyright Clearance Center, will discuss copyright-related implications for global publishers of the transition to digital versions of all titles being routinely available.  The discussion will include territorial rights as well as emerging best practices for detection and remediation of piracy in different regions.

12:00-1:00  Lunch break

1:00-1:25 Reference Publishing case study - Tom Christensen (Associate Director, Berkshire Publishing)
Berkshire Publishing, founded in 1998 as a print-centric reference and encyclopedia publisher, has evolved into a multi-channel publisher of print and digital resources on a wide range of topics, with a distinctly global perspective. Berkshire Associate Director Tom Christensen will outline the practical issues Berkshire has wrestled with in moving to digital as a mainstream form of content, and in navigating the print-to-digital transition as a smaller publisher that nevertheless undertakes global distribution

1:25-1:50 Scholarly Publishing and University Press case study - Al Bertrand (Director of International Planning, {Princeton University Press)
Al Bertrand, a senior leader at Princeton University Press, will discuss the situation, opportunities, and challenges posed by digital for his institution and similar organizations. (presentation)

1:50-2:15 Developing Interactive eBook Titles - Joshua Seah (VP and Chief Marketing Officer, Metrodigi)
Metrodigi is a leading digital publishing solution provider. Their Chaucer platform facilitates creation of rich, engaging content via EPUB 3 for Web, eBook, and app deployment. Metrodigi will showcase practical commercially-successful case studies of creating highly engagine, interactive eBook titles and discuss best practices for interactive title development. ((presentation))

2:15-2:45 Tea and coffee break

2:45-3:15 Education Publishing case study #1 - Ryan Hunt (VP, Architecture & Solutions, Pearson)
Pearson is the world's largest education company,. Pearson executive Ryan Hunt will outline how digital and technology have triggered Pearson's reinvention as a worldwide learning provider rather than a textbook publisher, and how Pearson is leveraging and driving the development of global standards including instigating the EDUPUB initiative.

3:15-3:45 Education Publishing case study #2 - Gus Vibal (CEO, Vibal Group)
Vibal Group, the largest textbook publisher in the Philippines, has made a major shift to digital content, supplying e-textbooks and complete e-learning solutions to both public and private schools across the country. Hear from Vibal CEO about how his firm has leveraged EPUB and other Web Standards to facilitate this profound transformation, independently of the global Internet and technology giants. (presentation)

3:45-4:00 Closing remarks - Bill McCoy and Mr. Liu Bogen

About IDPF

The International Digital Publishing Forum (IDPF) is the global trade and standards organization for the digital publishing industry. Founded in 1999, the IDPF has over 350 organization members from 47 different countries. Members include all parts of the value chain including publishers, solution and service providers, IT companies, libraries and other government agencies, and educational institutions. IDPF develops the EPUB standard, which has become the most widely adopted content format for eBooks and other digital publications.

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