Candidate Statement - Ron Severdia

Nomination for IDPF Board of Directors, November 2012 election

Ron Severdia - Metrodigi

Ron Severdia is Chief Technical Officer for Metrodigi (, an eBook software and development company in the San Francisco Bay Area and has directed interactive projects—from websites and brand identities to interactive campaigns—for clients such as HP, Verizon, Electronic Arts, Yahoo!, Visa,, eBay, and Apple. His prior experience includes stints as a Senior Designer and then Creative Director at Young & Rubicam, DDB, Glow, and Landor Associates.

At Metrodigi, he manages the development team responsible for the industry leading eBook development and authoring software, ChaucerTM. He also leads the eBook development team to create beautiful and highly interactive books for Time, NBC, Sports Illustrated, Random House, McGraw-Hill, Barnes & Noble, Amazon, and Apple.

Fluent in several languages, he worked for seven years in Europe, where he won a Euro-Effie award for his creative work with Schweppes. He wrote Using Joomla (published by O'Reilly Media) and is on the Leadership Team of the open source Joomla Project. He has also previously served on two non-profit boards in the Bay Area.

Statement of Interest

I would like to join the IDPF board to further advance and promote the open EPUB standard. As CTO at Metrodigi, I have tirelessly evangelized the ePUB standard to publishers and device manufacturers. Metrodigi’s software, ChaucerTM and PoeTM, have been designed to reflect ePub use cases.

I would also like to become more involved in the future direction of the IDPF, possibly contributing on multiple levels (e.g. technically, strategically, and financially). I feel that there may be more opportunities for member collaboration and intend to foster a spirit of teamwork and further adoption.

As a Leadership Team member for an open source project, I am familiar with the ins and outs of running one, especially one that grapples with issues relating to open standards. I am also well versed in the various open source licenses.

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