2016 IDPF DigiCon @ BEA Program
Tuesday, May 10
Bill McCoy (International Digital Publishing Forum)
The Reader, the Retailer, and the End of the Beginning of eBooks
If the ebook market was a novel, we have just reached the part where we remember all of the characters’ names and the plot is starting to heat up. Does the last year of ebook sales represent a pause, a plateau, or a decline in digital and a glorious resurgence of print? For Michael Tamblyn, CEO of Kobo and overseeing Rakuten’s Global eBook businesses, it represents an excellent opportunity to look at what readers want and how that can drive the next phase of growth in digital.
Michael Tamblyn (Rakuten Kobo)
Building a Data-Driven Business
What do Amazon, Netflix, and Google have in common? They used data to understand their buyers and build a better customer experience. The best companies in the world are emulating these leaders and using data to know their prospects, deliver perfectly-timed communications, and exceptional customer experience. Discover insight into how your company can take the first steps to becoming data-driven.
Sean Callahan (LinkedIn)
PROBLEMS SOLVED: Surprising Solutions From the Scholarly Sphere
The fast-paced digital world has created so many unrealized opportunities and presented so many unsolved problems for many publishers. Stable, interoperable content identifiers? Metrics that tell you how your content is getting seen and used? Knowing exactly which things in our torrent of publications were written by which authors, especially those with the same or similar names? Providing open access while maintaining the publisher-reader relationship? Accountability: Who funded this work? Was it plagiarized? What about updates: do I have the current version? In this lively presentation, you'll see how these issues have already been solved in the scholarly sphere—solutions that could provide shortcuts for other sectors.
Kent Anderson (Redlink; Society of Scholarly Publishing)
Keynote Address: Realizing the Vision of Publishing Technology Being Web Technology
With Tim Berners-Lee's invention of the World Wide Web in 1989, the preamble for publishing’s future on the Web was barely a gleam in a few peoples' eyes. As the Web and its foundational technologies matured, the product of content distribution moved from being a single static Web page to become today’s rich media environment for digital publishing. Tim will explain why we are even closer now to realizing the transformative vision of publishing on the Web being completely aligned with Web technology — and how the W3C is accelerating the Web’s impact on publishing across the greatest number of devices, including eReaders, tablets, mobile, and even TVs and in automobiles as the most open, interoperable and accessible global platform in history.
Sir Tim Berners-Lee (Founder and Director, World Wide Web Consortium (W3C))
Should Publishers Sell Direct to Consumer?
Direct to consumer is not for everyone. As publishers grapple with the decision of direct to consumer, what are the things to consider? What are the needs? What are the advantages? What are the investments that need to be made? If you choose not to sell direct, what can you do so you are not at a disadvantage? Join Dominique Raccah as she discusses some of the pros and cons, the decision-making process, thinking through your value proposition, what Sourcebooks discovered, the data implications, and much more.
Dominique Raccah (Sourcebooks, Inc.)
Accessibility is for Everybody—And It's Never Been More Achievable
Everybody acknowledges that accessibility is important, but most publishers just don't know where to start. This session will demystify accessibility, showing how making publications accessible can be mainstreamed, a fundamental part of standard editorial and production workflows using the standards most publishers already employ in the digital world. George Kerscher will discuss the development of an international baseline consensus on what accessibility means and what publishers should be expected to provide. Robin Seaman will describe the tools and resources Benetech and the Diagram Center provide to make it easy for publishers to add accessible features to their publications. And Bill Kasdorf will present the new BISG Quick Start Guide to Accessible Publishing, the go-to resource for publishers of all types.