Candidate Statement - David W. Riccardi

I am honored to have the opportunity to represent Jouve in applying for a seat on the IDPF board. I am a diversified publishing professional with a successful leadership track record in content management; XML, e-book, and print textbook production; standards advocacy; adoption and implementation; web production and related technologies; workflow redesign; product-build automation; project management; and business systems integration. 

I have spent more than twenty years overseeing production and manufacturing, focusing on introducing and managing the development and use of technologies to improve speed to market, reduce waste, improve quality, and most important, increase efficiencies. Eighteen of those years were with Pearson’s Prentice Hall Higher Education, ELT, and Professional publishing units. 

In 1999, I spearheaded an XML-first workflow and supporting technologies in the Prentice Hall Higher Education companies. In 2005, as Senior Vice President of Production, Manufacturing and Content Management, I was responsible for a major analysis of the Pearson Higher Education workflows, content, product structures, and procurement strategies. The result was a radically forward-looking plan and rollout that shaped Pearson’s continuing initiative to restructure content, redefine workflows, migrate to new technologies, and support and evolve standards. I currently hold the position of Vice President of Production and Customer Service at Jouve, a company headquartered in France with resources distributed around the globe, including North America, China, India, Madagascar, and Romania. My responsibilities include providing traditional through cutting-edge, services to publishers in Trade, K-12, Higher Ed, and Professional and Continuing Education. Jouve is rich with experience in content structure, including but not limited to XML, HTML5, xHTML5, NIMAS, SCORM, schema development, ebook conversion, eText, and editorial services. 

Jouve, with a 110-year legacy, is truly global, helping publishers advance learning worldwide. We understand and are adept at legacy services, while aggressively developing forward-thinking technologies. We draw from a vetted pool of over 10,000 subject-matter experts and specialists with strong domain expertise in education and learning design. Through this network of best-of breed domain experts, Jouve provides solutions customized for each client. 

Jouve’s strategy is based on expertise, technology, and innovation combined with a global implementation plan utilizing its advanced production lines. These are highly skilled in process automation, scalability, quality, and consistency. Through the production of hundreds of thousands of titles, we have perfected how best to render content on any device. In addition, we have domain expertise in semantic technologies for metadata enrichment and content classification. 

Jouve understands the challenges of curriculum sequencing, customized learning modules to optimize the individual student’s development (Advanced Placement, college readiness courses); education standards (Common Core, NGSS, inquiry, and development-based assessments); pedagogy of remediation and feedback loops through interactive problem-solving in real time; distributing content to multiple platforms; and putting interactivity at the center of learning design. Through analytics and metrics, we individualize feedback and customize lesson instruction for students. 

We at Jouve have an ongoing action plan to deliver leading-edge services to the global publishing community and to establish ourselves at the forefront of content delivery, learning design, and developing groundbreaking technologies and services. 

I believe that Jouve would be an asset to the IDPF board, collaborating with the various IDPF working groups. By drawing on our global presence and interactions (understanding of different market regions and needs), we would be able to make significant contributions to the EDUPUB standard, with the goal of efficiently producing digital learning content and objects while capturing critical metadata in a scalable and interoperable manner. It is most important that the standard covers objects and their metadata to monitor learning outcomes. 

All said, Jouve, through my representation if chosen, will be a unique and worthwhile presence on the IDPF Board. 

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