Candidate Statement - Cristina Mussinelli

I am kindly asking you to support my nomination for re-election in the IDPF Board of Directors.

I am running again as representative for the Italian Publishers Association (AIE)1, where I am in charge for the technological innovation and digital publishing. I am also Secretary general of the LIA Foundation (Italian Accessible Books), a not-for-profit organisation set up by AIE to support Italian publishers in delivering accessible versions of e-books in EPUB format in the mainstream distribution channels.

If re-elected I will continue to operate both at strategic and operational levels to achieve the key IDPF priorities, promoting further awareness not only on the EPUB standard but, more widely, on the whole EPUB Ecosystem.

I believe that it is now critical for the IDPF, and more in general for the publishing industry, to have a fully implemented open ecosystem comprehending not only the standard specs but all the other related and interoperable elements: reading solutions, productions tools, distribution platforms etc.

In accordance with these considerations here are the main priorities I will pursue as IDPF board member

  • create awareness and support the deployment of both EPUB3  and EDUPUB by European publishers for all different kind of publications (school texts, illustrated books, enhanced books, and complex layout books in general). To achieve this, I will continue to be committed in providing updated and timely information on the standard and on the activities of the working group, also through dedicated international seminars, like the EPUB DAY event I’ve organized in September this year
  • collaborate with the other actors (in primis Readium Foundation) involved in the publishing value chain to promote the adoption of the standard as basis for their specific development in order to speed the creation of the open and interoperable ecosystem
  • create awareness on the relevance of standard and interoperability in the international and European institutions involved in defining the policy for the publishing market
  • continue supporting the commitment of IDPF in the field of the accessibility of digital publishing contents for all visually impaired persons and foster their availability in the mainstream channels

My presence in the Board as representative of one of the major EU trade associations has provided so far IDPF a strong support in the European market to achieve these goals, thanks to consolidated relations with the most relevant European institutions and the Federation of European Publishers, and a long lasting knowledge of the European publishing market. European publishers are now investing - and plan to do even more in the future – in digital production processes, products and services and the attendance in the European market of the main international players is growing.

I will also continue to address the European Commission that is now implementing the so called Digital Agenda for Europe, the strategy aimed at enhancing technologies and their role as engine for growth and employment. It Is important in this field to continue to highlight the factors that may trigger further development of the e-book market and to create further awareness within the Commission on the importance of open and standard based solutions, as essential elements for fair competition and for minimizing technological lock-in risks for consumers.

My personal expertise in the area of digital publishing

My professional activity is focused on the features of technologic innovation, with particular attention for content industry.

The projects I have followed in my career, at both domestic and international level, allowed me to acquire a considerable competence in the management of complex tasks based on technological innovation

I have wide experience in understanding the dynamics and the difficulties that technology implementation processes carry with them in terms of business development, corporate reorganization, creation of new competences and skills

Many of such projects and, in particular, European ones involved multiple international partners: it became often necessary to proceed with the harmonization and/or integration of several existing technological solutions when developing the project.

In the projects more specifically oriented to the management of digital content, the main focus has been on the implementation of procedures allowing the creation of media independent content, ready for cross media use, multi-format and multiplatform. This also included the constant use of the main international standards for cataloguing and identification such as ISBN, DOI, Onix etc.

With 20 years’ experience as consultant and digital publishing manager in the Italian Publishers Association, and to my involvement in many European and international projects I have a wide network of relation with in the Italian and European market.

At AIE I am in charge of many projects, such as:

  • the AIE Observatory on Digital Publishing (www.osservatoriocontenutidigitali.itrealized in collaboration with all the other main trade associations in the media market

  • the international Editech conference on technology innovation in publishing (www.editech.info)

Since May 2014 I am also Secretary General of the LIA (Libri Italiani Accessibili) Foundation, aimed at promoting and increasing the diffusion of digital accessible EPUB e-books for visually disabled readers.

I also provide expert support to AIE members on all aspects related to technological innovation in different publishing sectors (production workflow, new products and services development, legal issues, DRM, technical solutions, etc.) and create and manage links between AIE and other companies, organizations, associations and national, European and international institutions on the same issues.

A particularly relevant aspect of my experience regards teaching and training activities focused on the development of technologies and their impact on production and distribution processes. These turned into planning and organization of an articulated series of training projects, both traditional and e-learning.

I write articles on digital publishing and I am lecturer in major post-graduate courses related to multimedia and digital publishing in face to face, eLearning and blended e- learning courses and I am often invited to conferences and seminars as an expert in the digital publishing field. 

Associazione Italiana Editori (Italian Publishers Association) is the trade association for Italian and foreign publishers that operate in Italy or publish books, magazines and digital publishing products, both multimedia and on- line, in Italian. It represents the most important book and digital publishers in the country and totals some 400 members, accounting for more than 90% of the domestic market.

AIE is one of the founders of FEP, the Federation of European Publishers, and is also part of the General Confederation of Italian Industries, it is member of IPA (International Publishers Association), EDITEUR, ISBN International Agency and ABPTOE (Association of Booksellers and Publishers Training Organizations in Europe). Finally, AIE devotes particular attention to the development of publishing standards; AIE manages the Italian ISBN agency, promotes the adoption of ISBN-A and is one of the two shareholders of mEDRA, the multilingual European DOI Registration Agency.

The AIE engagement in this field is also demonstrated by the fact that AIE representatives are currently chair of Editeur and of the Standard committee of the IPA, and member of the Ex-Com or the Board of ISBN- IA and IDF. AIE coordinates the Arrow system, the European platform for right information management in digitization projects. The system has been recently endorsed by the European Directive on orphan works as selected source of information in the diligent search. 

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