Digital Book 2013 Program

**IDPF DIGITAL BOOK 2013 is a WRAP - a big "thank you" to all speakers and sponsors. Presentations have been uploaded where provided and approved by speakers - see speaker listing for links. Save the date for next year: May 28-29, 2014 **

Wednesday, May 29


Registration and Continental Breakfast (Special Events Hall)




The Evolving Digital Book: 4 Visionary Perspectives  

  • Electric Incunabula - Corey Pressman
  • Book As Algorithm - Richard Nash
  • Book As URL - Hugh McGuire
  • Disruptive Publishing - Craig Mod

Corey Pressman (Exprima Media), Richard Nash (Small Demons), Hugh McGuire (PressBooks), Craig Mod (Writer/Designer)


Digital Publishing in Transition: Steering a Course in the Middle of a Storm

In this conversation between Chantal Restivo-Alessi of HarperCollins and paidcontent/GigaOM's Laura Hazard Owen, we'll hear the state of digital publishing and expectations for the next stages of digital book adoption.

Chantal Restivo-Alessi (CDO, HarperCollins), Laura Hazard Owen (paidContent/GigaOM)

Networking Break (Special Events Hall)


 The Open Web Platform and Digital Publishing (Special Events Hall)

  • The Future of the Open Web Platform - Jeff Jaffe
  • Accelerating eBook Discovery and Reader Engagement with HTML5 - Steve Potash
  • Migrating to EPUB 3 and HTML 5 - John Wheeler

The Web is becoming the universal platform for content and app experiences.Three keynotes cover different aspects of the Open Web Platform, EPUB 3, and HTML5.

Jeff Jaffe (World Wide Web Consortium), John Wheeler (SPi Global), Steve Potash (OverDrive Inc.)

What Authors Want: Tracking the Hybrid Author 

Writers Digest community leader Phil Sexton will reveal exclusive results from an all new deep-dive survey into the wants, needs and plans of hybrid authors -- those who have both published with a traditional publisher and self-published books. These authors compared to all others make the most money, have the biggest marketing platforms and have the savviest opinions about the publishing industry. As a matter of background, Sexton will also discuss the results from an earlier survey of all authors that show just how advanced hybrid authors are. 

Phil Sexton (Writer's Digest)

 Otis Chandler Shares an Update on Goodreads  

Otis Y. Chandler (Goodreads)


Networking Lunch (Special Events Hall)

Business & Marketing Track (Special Events Hall)

Reader Engagement

Three leading book-biz marketers will discuss how and why authors and publishers should engage more deeply with readers. Anne Kubek (INscribe) will focus on outbound marketing and social engagement. Kristen McLean (Bookigee) will cover inbound “customer anthropology" and Allen Lau (Wattpad) will share his vision for facilitating true, organic connections between readers and writers.

Anne Kubek (INscribe Digital), Kristen McLean (Bookigee), Allen Lau (Wattpad)
Technology & Production Track (1E10)

Applying Interactive Design Best Practices to Next Generation eBooks

Just shoving the print page onto a digital screen isn't the answer to delivering compelling digital reading experiences. Particularly with illustrated fixed-page titles, designers need to think about how readers use digital, what they expect from digital and how they can take advantage of things they can't do in print. This talk will showcase real-word examples of good and bad design elements and cover best practices for cooking, how-to, and other high-design segments of eBooks, focusing on how to achieve good results that work across devices and platforms.

Liisa McCloy-Kelley (Random House)

Education & Professional Track (1E13)

From Textbooks to Learning Platforms: Implications for Education Publishers

e-Textbooks are evolving into, and converging with, online learning platforms. Hear from two top education publishing and blended learning experts on the growing transition to interactive learning in higher education and K-12 and the technology, operational, and organizational innovations needed to improve student achievement.

Ken Brooks (Cengage Learning)
Rebecca Tomasini (The Alvo Institute)
Business & Marketing Track (Special Events Hall)

Panel: What Authors Want: Hybrid Author Deep Dive

In this discussion, we will talk to two prominent hybrid authors about their position in the industry, self-publishing, publishers and the next phase of author evolution. We will also analyze the results of a recent Digital Book World and Writer's Digest survey of hybrid authors. 

Sylvia Day (Bestselling Hybrid Author), Jennifer L. Armentrout (Bestselling Hybrid Author), Hugh Howey (Author), Jeremy Greenfield, moderator (Digital Book World)
Technology & Production Track (1E10)

EPUB 3 Now!

Noted EPUB expert and author Liz Castro will show how to create content that takes advantage of all the features that the latest platforms have to offer… while avoiding the pitfalls and inconsistencies.

Liz Castro (Author)
Education and Professional Track (1E13)

K-12 Content and Adapting to Learners and Early Readers

This session discusses the issues and opportunities in children's content and early learners with an overview of the new Core Curriculum standards and how publishers can be prepared.

Evan St. Lifer (Scholastic), Daniel Fountenberry (Borne Digital), Marc Aronson, Ph.D. (Author, Core Curriculum Lecturer)


Networking Break (Special Events Hall)


Malcolm Gladwell on the Future of Digital Publishing 

In this exclusive one-on-one interview Malcolm Gladwell, bestselling author and staff writer for The New Yorker, shares his thoughts and vision on the future of digital publishing. The interview will be conducted by Brad Stone, author of upcoming The Everything Store: Jeff Bezos and the Age of Amazon and senior writer at Bloomberg Businessweek.

Malcolm Gladwell (The New Yorker), Brad Stone (Author; Senior Writer, Bloomberg Businessweek)

Disrupting Children’s Pictures Books: Connecting Artists, Writers, and Readers in the Cloud  

In just over two years Storybird has emerged with 2 million members who have written 6 million stories—80 times the output of the combined children’s and YA market. In this presentation, CEO Mark Ury shares the decisions, happy accidents, and intuitive leaps they made as they built Storybird from concept to company and explains how they approached their core experience, demographic, business model, and the technology to power the service. Most importantly, he’ll raffle off a box of Vosges chocolate truffles before his 20 minutes is up.

Mark Ury (Storybird)

Enhanced/Illustrated Books: Making it Work, Making it Scale  

Despite the rise of tablets, publishers have been struggling to sell highly-designed and illustrated titles in digital form, and are challenged by determining which enhancements add meaningful value for readers and will generate positive ROI. Hear from an innovative independent book publisher about how they are breaking past the text-only barrier and delivering enhanced/illustrated eBooks that work for readers and make economic sense to produce.

Dominique Raccah (SourceBooks)

EPUB and HTML5 Explained in 20 Minutes or Less  

Bob Oeste is well-known for a remarkably lucid and entertaining explanation of XML. Enjoy a not-to-be-missed world premiere performance as Bob ups his techno-comedic game to a whole new level by tackling EPUB and HTML5.

Dr. Bob Oeste, Sr. (The Johns Hopkins University Press)

Closing Remarks 

Bill McCoy (Executive Director, IDPF)

Mixer & Booth Stroll/Solution Provider Showcase - Lightning Demos and More  


Evident Point / Active Textbook
Gutenberg Technology
IGS-CP/Neolibris (Winner, Solutions Showcase - IDPF Conference, Salon du Livre 2013)

Thursday, May 30


Continental Breakfast (Outside 1E07)

Business & Marketing Track (1E08)

When is a Sale Not a Sale? Selling vs. Licensing Digital Content


When you buy a book, you can resell it, lend it, or give it away.  With eBooks, it’s unclear whether the same rights apply – whether the buyer gets rights under copyright law or under whatever license terms the retailer offers.  As more and more people read digitally, the sale vs. license dichotomy becomes more important – and more controversial, with profound implications for everyone involved in publishing.  We’ll discuss what resale, sharing, gifting, and library lending will look like in a world where eBooks predominate.

Bill Rosenblatt (GiantSteps Media), Paul Aiken (Authors Guild), John Ossenmacher (ReDigi), Joe Wikert (Industry Consultant)
Technology & Production Track (1E07)

Creating eBooks: Styling & Fonts

As eBooks evolve beyond plain text, styling and typography are critical to delivering richer reading experiences. Hear from two category-leading providers about the overall considerations for styling and fonts for eBooks, and about the newest tools for content creators.

Chris Kitchener (Adobe), Steve Matteson (Monotype)
Education and Professional Track (1E09)

Best Practices for structuring Content and integrating e-learning and e-textbooks

Education publishers and e-Learning system providers utilize various standards: Common Cartridge, QTI Assessments, EPUB, and HTML5. These worlds are fast converging and this session will cover how education publishers can evolve towards an integrated content architecture with best practices, enabling e-Textbooks and other learning materials to be dynamically and seamlessly provided to individual learners.

Kent Freeman (VitalSource), John Prabhu (SPi Global), Paul Belfanti (Pearson)
9:50 -10:35
Business & Marketing Track (1E08)

Made In Japan: eBooks and eManga adoption insights

eBooks and eManga are taking off in Japan, and Japanese e-Content is growing. Hear about the latest trends from a pioneer of interactive multimedia and an influential innovator in global manga publishing.

Masaaki Hagino (Voyager Japan), Yohei Sadoshima (Cork, Inc.), Daihei Shiohama (
Technology & Production Track (1E07)

In-Sourcing vs. Outsourcing of eBook Conversion and Production: Solutions, Practical Considerations and Publisher Experiences

In this session leading publishers will share their experiences with in-sourcing vs. outsourcing their eBook production, focusing on practical considerations: internal resources, technology solutions, production workflow, capacity, quality, cost, fixed-layout vs. reflow.

Sanj Kharbanda (Houghton Mifflin Harcourt), Samantha Cohen (Simon & Schuster), Nicole Passage (Open Road Media), Pip Tannenbaum (Parragon), Clynton Hunt, Moderator, (ZOO Digital)
Education and Professional Track (1E09)

Inclusive Publishing for Learning and Professional Content

Accessibility is critical for all readers but education is a fundamental right. It's critical for publishers of e-textbooks, academic, and professional content to understand why and how to deliver highly accessible content and experiences.

George Kerscher (DAISY), Robin Seaman (Benetech), Eve Hill (Department of Justice)

Networking Break (Outside 1E07)

Business & Marketing Track (1E08)

Reading Systems Adding Value vs. Content Becoming Enhanced

There's a natural tug-of-war between publishers, who want enhanced and customized presentation of specific titles, and reading systems , who want to deliver enhanced experiences that work consistently across multiple titles. And users of course have their own needs and preferences. As titles are increasingly enhanced, how will reading systems differentiate and add value? What will be the drivers of product and content success?

Micah Bowers (Bluefire), Roger Webster (B&N), Steve Vinter (Google), Matt MacInnis (Inkling)
Technology & Production Track (1E07)

Engineering Next-Generation Publishing Workflows

Learn how technical publisher O'Reilly Media has solved the challenges of implementing a single-source workflow by taking advantage of modern open source software development tools to create a new authoring platform for print and ebook creation. Topics covered will include optimal authoring document formats, version control, automated eBook generation, and developing digital-first content with HTML5 technology.

Sanders Kleinfeld (O’Reilly)
Education and Professional Track (1E09)

The Reinvented Classroom

A leading print textbook publisher successfully evolves into a digital learning platform solution developer, leveraging open source and open standards. At the same time, a new education publisher builds the first digitally organic curriculum and radically re-imagines what the reading experience is for students in school and out. 

Gus Vibal (Vibal Publishing Group), Diana Rhoten (Amplify)
Business & Marketing Track (1E08)

Data to Die For: Dynamic Pricing and Sales

The rapidly changing eBook market has created both angst and
opportunities when it comes to pricing. Michael Tamblyn of Kobo and Josh Schanker of BookBub will share exclusive eBook sales data and ideas to help everyone from publishing executives to independent authors develop dynamic pricing strategies that work for their titles.

Michael Tamblyn (Kobo), Josh Schanker (BookBub)
Technology & Production Track (1E07)

EPUB 3, HTML5 and More: What’s Next for the Open Web Platform?

This session will discuss upcoming developments in EPUB including HTML5 and the other underlying Web technologies on which it's built. Both new features and open source efforts including will be covered.

Markus Gylling (IDPF), Bill Kasdorf (Apex CoVantage)
Education & Professional Track (1E09)

Professional and Scholarly Publishing Today – Balancing Digital Innovation with Professional Goals

Professional and scholarly publishing has adapted to the digital realm rapidly, and new ideas about how it can innovate further are being actively pursued – from open access to e-books to MOOCs. This overview will detail some of the innovations, what constraints they may face among professionals and scholars, and provide a broad view of the field, combining the latest developments with historical and practical perspectives.

Kent Anderson (Journal of Bone and Joint Surgery)

Wednesday, May 28


Registration and Continental Breakfast

Location: SE Hall



Location: SE Hall

Bill McCoy (International Digital Publishing Forum), Len Vlahos (Book Industry Study Group)

Digital Technology & The Internet Are Reshaping the Book Business: Two Visionary Perspectives

Nicholas Carr: Digital and Print and future of reading, Peter Brantley: The Future of Libraries

Location: SE Hall

Nicholas Carr (Author), Peter Brantley (

The Future of Book Publishing: Technology Trends and Business Implications

Publisher Perspective Panel.

Location: SE Hall

Pierre Danet (Hachette Livre), Lori Benton (Scholastic Trade Publishing), Josh Marwell (HarperCollins Publishers)
Moderator: Maja Thomas (MCT Consulting)

Networking Break

Location: SE Hall


The Indie/Hybrid Author Perspective on P+E and Reinventing the Writing Process in a Reader-Connected World

Author Perspective Panel

Location: SE Hall

Bella Andre (Author), Hugh Howey (Author), Barbara Freethy (Author)

How Social Media is Transforming Reading

Otis Chandler returns: An update on the past year, what's next for Goodreads, and a look at how social is impacting reading.

Location: SE Hall

Otis Y. Chandler (Goodreads)

The Evolving Challenges and Opportunities in Global Publishing

The Global Publisher Perspective

Location: SE Hall

Ken Michaels (Macmillan Science and Education)

The Evolving Challenges and Opportunities in Global Retail

The Global eTailer Perspective

Location: SE Hall


Lunch and Booth Stroll

Location: SE Hall

 Business and MarketingTechnology, Design, and ProductionEducation and Professional

Digital Publishing Beyond the Big Five

Big, Small and In Between

Location: SE Hall

Jason Ashlock (Thought Catalog Books), Scott Waxman (Diversion Books), Bronwen Hruska (Soho Press), Jessica Case (Pegasus Books)
Moderator: Porter Anderson (Consultant)

P+E Production: Best Practices Panel

With the transformation of the industry and the explosion of new platforms, technologies and standards (HTML5 / EPUB), publishers need to plan and structure their production workflows for multi-channel publishing. Mobile content strategy is also a key aspect to be considered as part of content planning. This session will discuss key factors and best practices to be considered during the content production process.

Location: 1E08

Sanj Kharbanda (Houghton Mifflin Harcourt), John Prabhu (SPi Global), Ken Brooks (McGraw-Hill Education), Samantha Cohen (Simon & Schuster)

Education Publishing Gets Dynamic

Implications for content (print + E) as the focus moves from fixed curriculums and static books to digital learning materials that are enhanced via technology. We'll discuss the impact of big data and analytics, gamification, and other emerging innovations in education publishing.

Location: 1E15

Bradley McIlquham (Knewton), Peter Haasz (OverDrive), Paul F. Corey (Higher Education), Paul Murphy (Houghton Mifflin Harcourt)

Using Digital Reading & Writing Innovation to Engage New Audiences

With digital reading and writing innovations on the rise, new audiences are engaging in publishing that would otherwise be lost to other entertainment options, like video games and film. Hear from those leading this change and discover ways to build and foster these growing communities.  

Location: SE Hall

Paul Cameron (Booktrack), Ron Martinez (Aerbook), Allen Lau (Wattpad), David Anderson (Kobo)

Open Source for Publishing

From production to distribution, open source offers new capabilities to enable authors, publishers, and retailers to more directly and independently engage in the business. This session will cover how leading publishers are utilizing open source technologies and present about a leading open source consortium for publishing technology.

Location: 1E08

Sanders Kleinfeld (O’Reilly Media), Ric Wright (Readium Foundation), Hadrien Gardeur (Feedbooks)

Kids Content in Classrooms

How do digital devices and digital content change the classroom experience? What else is needed?

Location: 1E15

Amy Rosenstein (Teacher), Cathy Ferrara (Scholastic Education)

Networking Break

Location: SE Hall


A DRM Case Study: Tor Books

Founder and Publisher of TOR, the first Big Five imprint to dispense with DRM technology, will review the results of two years of DRM-free distribution.

Location: SE Hall

Tom Doherty (Tor Books)

Beyond the Pages: When Books Morph Into Mega Multimedia Projects

Bestselling author James Frey sits down with famed Hollywood producer Wyck Godfrey (of the Twilight Saga Series, The Fault In Our Stars and The Maze Runner) to discuss the groundbreaking transmedia project “Endgame".

Location: SE Hall

James Frey (Author), Wyck Godfrey (20th Century Fox)

Closing Remarks

Location: SE Hall

Bill McCoy (International Digital Publishing Forum)

Networking Happy Hour

Location: SE Hall

Thursday, May 29


Continental Breakfast

Location: 1E06

 Business and MarketingTechnology, Design, and ProductionEducation and Professional

The Future of Libraries as a Key Discovery Channel

Libraries have been serving communities for hundreds of years and have always played the valuable role of helping patrons discover what to read next.  This panel of publishers and librarians will discuss the current state of libraries as a discovery channel in the eBook era, sharing quantitative and qualitative data, anecdotes and specific examples of this important role.

Location: 1E08

Alexandra Nicolajsen (Kensington Publishing), Patricia E. Lowrey (Cleveland Public Library), Elenita Chmilowski (Perseus Books)
Moderator: Rebecca T. Miller (Library Journal)

Design and Production for a P+E World

Location: 1E07

Chris Kitchener (Adobe Systems Incorporated), Dave Cramer (Hachette Book Group)

The Grand Convergence: the Future of e-Learning and Education Publishing

Location: 1E09

Dr. Charles Severance (University of Michigan)

In the Metadata Trenches: Creating metadata that makes your titles discoverable

While the creation of metadata is different for each publishing house, understanding the challenges others have faced while working on the data, along with mistakes and lessons learned, can offer valuable insight for your own operations. Hear from publishers of all sizes about how they create and distribute metadata for their titles, learn about the difficulties and innovative ways publishers are creating metadata to help their titles become more discoverable. 

Location: 1E08

Matt West (B+H Publishing), Rob Weisstuch (HarperCollins Publishers), Marti Heyman (Gale/Cengage Learning)
Moderator: Rebecca Albani (Bowker)

Where Books Meet Apps

The Elements of Design

Location: 1E07

Francois Xavier Hussher (Gutenberg Technology), Ron Severdia (Metrodigi), Harald Dahle (Cambridge University Press), Amber Chow (Pearson), Blair Brown (Pearson Education), Jo Eggeman (Cambridge Exams Publishing)

What Is EDUPUB: The Emerging Standard for Education Publishing

Location: 1E09

Rick Johnson (Vital Source Technologies Inc.), Rob Abel, Ed. D (IMS Global Learning Consortium, Inc.), Paul Belfanti (Pearson )

Networking Break

Location: Outside 1E06

 Business and MarketingTechnology, Design, and ProductionEducation and Professional

Strategic partnerships, business development and eBooks 3.0: Are we moving fast enough?

A shrinking list of eBook platforms, planned entrants changing course, and slowing eBook sales require us to look beyond today. Are new ventures coming from outside (and some inside) the publishing industry being embraced by traditional houses?  Is there a fear of the new or are we seeing cautious optimism?  Our panelists answer the question, Are we moving fast enough?

Location: 1E08

Peter Balis (John Wiley & Sons), Leslie Hulse (Harper Collins), Andrew Weinstein (Scribd), Matt MacInnis (Inkling)

Digital comics - today and tomorrow

Leaders in the development of digital comics, manga, and sequential art from Japan, North America and Europe will present compelling demonstrations of what's possible today and discuss the future roadmap including new support for comics features in EPUB that will facilitate comics as well as other rich and interactive content.

Location: 1E07

Osamu (Sam) Yoshiba (Kodansha), Samuel Petit (Actialuna), David Steinberger (comiXology)

Driving Value Through Curated Collections

The whole is greater that the sum of its parts: Publishers deliver real reference value by providing access to collections of related e-book titles. 

Location: 1E09

Andrew Brenneman (Finitiv), Jeff Dean (Focal Press), Chris Parton (West Academic Publishing), Corey Pressman (Exprima Media)

Publishers Offering Direct Distribution (Big/Med/Self)

What Does it Really Take To Pull It Off?

Location: 1E08

Micah Bowers (Bluefire Productions), Doug Lessing (Firebrand Technologies), Kristen McLean (Bookigee)

The Future of Standards for Digital Publishing

What's Next for EPUB/eBooks, Production & Distribution?

Location: 1E07

Markus Gylling (IDPF and DAISY Consortium), Ivan Herman, PhD (W3C), Liza Daly (Safari Books Online)
Moderator: Liisa McCloy-Kelley (Random House, Inc.)

Professional, Scholarly and Enterprise Publishing: Moving Beyond the PDF

Location: 1E09

John L. Lardee (Elsevier), Denis Saulnier (Harvard Business Publishing), Richard Schwerdtfeger (IBM)

Lunch on Your Own

Making Information Pay 2014: Digital Books and the New Subscription Economy
Thursday, May 29


Welcome and Introduction

Location: 1E08

Len Vlahos (Book Industry Study Group)

Digital Books and the New Subscription Economy: A BISG Research Study

Location: 1E08

Ted Hill (THA Consulting)

Facts & Figures: Subscription Services in the Context of Market Trends

Location: 1E08

Jonathan Stolper (Nielsen Book)

Our Subscribers: What Can We Learn from Usage Data?

Location: 1E08

Andrew Savikas (Safari Books Online)

A Substantial Difference: How Subscription Affects the Form and Value of Content

Location: 1E08

John Tayman (Byliner), Mark Coker (Smashwords), Don Mackinnon (Milq), Jennifer 8. Lee (Rooster and Plympton), Richard Nash (Byliner)

A Word from Our Diamond Sponsor, Hachette Book Group

Location: 1E08


Networking Break

Location: 1E08



Location: 1E08


Strategies for Success: Publisher-Platform Partnerships in the Subscription Space

Location: 1E08

Ted Hill (THA Consulting)

Closing Words

Location: 1E08

Randy Petway (Publishing Technology)

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