Digital Book 2015 Program

Wednesday, May 27

	Plenary
7:45–8:45	Registration and Continental Breakfast Location: SE Hall
8:45–9:00	Welcoming Remarks: Putting Readers First Location: SE Hall Bill McCoy (International Digital Publishing Forum), Len Vlahos (Book Industry Study Group)
9:00–9:20	Setting the Stage: The Customer as Curator Location: SE Hall Michael Bhaskar (Canelo Publishing) Presentation File: The Customer as Curator FINAL.pptx
9:20–9:40	International Imperatives & Options: Can We Put Readers First on a Global Scale? Location: SE Hall Richard Charkin (Bloomsbury Publishing, International Publishers Association) Presentation File: BEA 2015 2 slides.pptx
9:40–10:00	Reading is an Epic Win: How to Engage the Gamer Generation with the Future of Books Location: SE Hall Jane McGonigal, PhD Presentation File: McGonigal IDPF for BEA talk May 2015.pptx, Find the Future Trailerv6FIXForReview.mov
10:00–10:45	Executive Panel: Taking It To The Reader Location: SE Hall Ken Michaels (Macmillan Science and Education), Liz Perl (Simon & Schuster), Chantal Restivo-Alessi (HarperCollins Publishers) Moderator: Jim Milliot (Publishers Weekly, PWxyz) Presentation File: IDPF Panel Speech_Taking it to the Reader_KM_kg.pdf
10:45–11:15	Networking Break and Booth Stroll Location: SE Hall
11:15–11:35	Giving Your Readership a Voice Location: SE Hall David Arabov (Elite Daily), Jim Hanas (HarperCollins)
11:35–12:05	The Fracturing Book Discovery Landscape: How to Find Your Readers Location: SE Hall Otis Y. Chandler (Goodreads), Amanda Close (Penguin Random House), Peter McCarthy (The Logical Marketing Agency), Angela Tribelli (HarperCollins Publishers) Moderator: Porter Anderson (The FutureBook)
12:05–12:25	What Can Publishers Do Better To Put Readers First? Location: SE Hall Richard Nash, Hugh McGuire (Pressbooks and LibriVox.org), Molly Barton Moderator: Joe Wikert (Olive Software)
12:25–12:30	Announcements for the Afternoon Location: SE Hall
12:30–1:30	Lunch and Booth Stroll Location: SE Hall

	Business	Education	Technology
1:30–2:20	Unexpected Data Benefits of Digital Lending, Bundling, Retailing, and Interaction Location: SE Hall Peter Hudson (BitLit Media), Kevin Franco (Enthrill Media), Andrew Weinstein (Scribd)	Youth Reading -- Or Not Part 1 of 2: What Do We Know About Trends In Youth and Teen Reading Today? Location: 1E09 Kristen McLean (Bookigee), Paolo Albert (PubCoder) Presentation File: From_Kristen_McClean_IDPF_2015_presentation_ARE KIDS READING .pptx, Paolo Albert session 1.key	Permissions: Navigating the Content Maze in the Electronic Space Location: 1E10 Laura Stevens (Deputy General Counsel for Cengage Learning), Terry Byford (Getty), Michael Healy (Copyright Clearance Center) Moderator: Catherine Schnurr (Lumina Datamatics, Inc.)
2:25–3:05	Born Digital: New Forms of Publishing and Outreach to Readers/Participants Location: SE Hall Sherisse Hawkins (Beneath the Ink), Andrew Lipstein (0s and 1s), Frank Beddor (Author) Moderator: David Wilk (Frederator Books)	Youth Reading -- Or Not Part 2 of 2: Closing the Youth Reading Gap with Interactivity and Gaming Location: 1E09 Rick Johnson (Vital Source Technologies Inc.), Nick Brown (VitalSource Technologies), Patrick Keating (Bluefire Productions), Garth Conboy (IDPF) Moderator: Paolo Albert (PubCoder) Presentation File: From Paolo Albert session 2.key, Garth Conboy - Interactivity- EPUB, EDUPUB & Scriptable Components copy.pptx, Nick Brown youth-reading.pdf	How Mobile Phones Present Publishers With New Opportunities and New Readers Location: 1E10 Nathan Maharaj (Kobo), Pamela Krauss (Pam Krauss Books at Penguin Random House), Ralph Lazaro (Findaway) Moderator: Randy Petway (Publishing Technology) Presentation File: IDPF 2015 Randy Petway v1.pptx

	Plenary
3:05–3:35	Networking Break Location: SE Hall
3:35–4:20	Amazon: Is It Good For Readers? Location: SE Hall Edward Nawotka (Publishing Perspectives), Andrew Albanese (Publishers Weekly), Boris Kachka (Author), Kristin Nelson (Nelson Literary Agency) Moderator: Joe Wikert (Olive Software)
4:20–4:50	How to Reach Your Next (500) Million Readers: Global Marketing in China Location: SE Hall Seth J. Russo (Simon & Schuster), Mr. Hongtao Zhu (CPIEC), Lisa Zhang (Asia-Pacific OverDrive) Moderator: Erica Lazzaro (OverDrive)
4:50–5:00	Closing Remarks Location: SE Hall Bill McCoy (International Digital Publishing Forum)

Thursday, May 28

	Plenary
8:30–9:00	Continental Breakfast

	Business	Education	Technology
9:00–9:45	Leveraging Open Web Standards: Enhanced User Experiences and New Business Opportunities Location: 1E07 Markus Gylling (IDPF and DAISY Consortium), Rick Johnson (Vital Source Technologies Inc.), Jim Reekes (Barnes & Noble) Moderator: Paul Belfanti (Pearson )	Digital Books as Open Educational Resources: Bringing Open Source Educational Content to the Classroom Location: 1E09 Mark Cummings (Choice Magazine, American Library Association), Joe Wikert (Olive Software), Steven Ovadia (LaGuardia Community College, CUNY), Erin Scully (Pearson) Moderator: Nicolas Zimmer (Technologiestiftung Berlin) Presentation File: 150527_BEA_IDPF Nicolas Zimmer.pdf	People, Process, and Technology: Refining Your Publishing Value Chain Location: 1E08 Ken Brooks (McGraw-Hill Education), Craig Bauer (Macmillan Science & Education) Moderator: John Prabhu (SPi Global)
9:50–10:35	The Shifting Supply Chain: Integrating the Digital and the Physical Supply Chains Location: 1E07 Barbara Freethy (Author), Krystyna Ross (ACP/eBOUND), Margaret Harrison (Oxford University Press), Larry Bennett (Nord Compo) Moderator: Kelly Gallagher (Ingram Content Group)	Readers Left Behind: The Gap Between Boys' and Girls' Reading Location: 1E09 Peg Tyre (Author), Francie Alexander (Scholastic) Presentation File: KFRR 2015 PPT_final_05.26 Scholastic FINAL.pptx	The Convergence of EPUB and the Web Location: 1E08 Markus Gylling (IDPF and DAISY Consortium), Ivan Herman, PhD (W3C) Moderator: Tzviya Siegman (Wiley) Presentation File: EPUB Convergance.pdf

	Plenary
10:35–11:05	Networking Break

	Business	Education	Technology
11:05–11:50	Is Online Social Community Likelier to Develop a New Generation of Readers? Or Writers? Location: 1E07 Beni Rachmanov (iShook), Ashleigh Gardner (Wattpad), Murray Izenwasser (Biztegra) Moderator: Jane Friedman (University of Virginia) Presentation File: IDPF15-OnlineCommunityPanel from Jane Friedman.pptx	How Can You Tell It's Working? Crucial Analytics for the Educational Publisher in Content for Mobile Location: 1E09 George Moore (Cengage Learning), Francois-Xavier Hussher (Gutenberg Technology) Moderator: Rob Abel, Ed. D (IMS Global Learning Consortium, Inc.) Presentation File: Gutenberg Technology IDPF Panel Questions ppt.pptx	What is the Baseline for Accessibility? Examining Content and Reading System Requirements Location: 1E08 George Kerscher (IDPF/DAISY), Robin Seaman (Benetech)
11:55–12:30	Navigating the Rights and Risks Landcsape: Maps and Minefields Location: 1E07 Bill Kasdorf (Apex Content Solutions), Brian Wassom (Honigman Miller Schwartz and Cohn LLP)	Beyond the Tradigital: New Paradigms for Content Development, Presentation, and Instruction in Higher Ed Location: 1E09 Stephen Laster (McGraw-Hill Education), Paul Sheppard (Pearson), Nadine Vassallo (BISG) Moderator: Paul Belfanti (Pearson ) Presentation File: Nadine Vassallo - IDPF Presentation.pptx	Data Science, Discoverability, and International Expansion for Publishers Location: 1E08 James Bryant (Trajectory Inc.), Scott Beatty (Trajectory Inc.), Justo Hidalgo (24symbols), Andrew Rhomberg (Jellybooks) Presentation File: From Justo PRES_DataScienceBEA2015.short_EN_v1.0_20150528.ppt, Jellybooks_presentation_v_2 (May'15).pptx, Trajectory preso BEA 2015.pptx

Making Information Pay 2015: How Standards Empower Innovators
Thursday, May 28


1:15–1:25	Welcome and Introduction Location: 1E08 Len Vlahos (Book Industry Study Group)
1:25–2:05	The Current State of Book Industry Standards Location: 1E08 Rob Abel, Ed. D (IMS Global Learning Consortium, Inc.), Graham Bell (EDItEUR), Dr. Jeffrey Jaffe (W3C), Bill McCoy (International Digital Publishing Forum), Len Vlahos (Book Industry Study Group) Presentation File: From_Jeff_Jaffe_W3C_DigPub IDPF Panel_Slides for JJ_v6_21May2015-1-3.pptx
2:05–2:25	5 Cool Things You Didn't Know You Could Do with Metadata Location: 1E08 Patricia Payton (Bowker)
2:25–2:45	5 Cool Things You Didn't Know You Could Do with EPUB 3 Location: 1E08 Liisa McCloy-Kelley (Random House, Inc.)
2:45–3:15	Keynote Address: Reading Data Analytics: What Reader Behavior Tells Us About Reading Location: 1E08 Maureen McMahon (Kaplan), John Harnisher (Kaplan Test Prep)
3:15–3:55	How Innovation Happens: BISG's 2014 Innovators of the Year discuss the factors and standards necessary for innovation to flourish Location: 1E08 Mary Alice Elcock (BitLit), Jason Illian (BookShout), Rebecca McDonald (Library for All), Joshua Tallent (Firebrand Technologies), Alex White (Next Big Sound)

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