Digital Book 2012 Program

Download the conference program (2MB PDF) »

Monday, June 4


Registration and Continental Breakfast (located in Special Events Hall Lobby)


Welcome (located in Special Events Hall)


The Attention Economy

Book publishing was built on scarcity--scarce paper, scarce shelf space, scarce book reviews. That's all changing. Hear from Seth Godin - entrepreneur, writer, and speaker - about how he and others are radically reinventing the paradigm of publishing.

Seth Godin (Bestselling Author)

Listen now » (19:48, 9.1 MB)

Download the presentation » (2 MB PDF)


Emerging Models for Content Monetization

Publishers and authors increasingly realize they need to think beyond just repurposing print content in digital channels. But which strategies make the most sense? Ernie Sander, Executive Editor of and, will offer looks at some promising monetization models from different corners of the content world, from media and video to apps and games.

Ernie Sander (GigaOM)

Listen now » (20:38, 9.5 MB)


Publishers Roundtable

Execs discuss tablets, enhanced eBooks, “e-shorts”, and other recent event and trends.

Richard Charkin (Bloomsbury), Jane Friedman (Open Road Media), Madeline McIntosh (Random House)

Listen now » (48:10, 22.1 MB)


Preparing for Life After the Download (“Wait, But We’ve Only Just Started?!”)

Richard Nash (Small Demons)

Listen now » (23:16, 10.7 MB)

Download the presentation » (2.6 MB PDF)


Networking break (located in Special Events Hall)

Business and Marketing Track

(Room 1E10)

Data-driven Book Publishing

"Big Data" is a hot topic but it's not just for data scientists: making data-driven decisions about titles, pricing, and marketing is increasingly critical for business leaders. Dominique Raccah, CEO of Sourcebooks, an innovative independent publisher, will describe how she uses large-scale sales information and small-scale data including user-level Web and social analytics to measure and optimize her business - and why you should be doing likewise.

Dominique Raccah (Sourcebooks)

Listen now » (45:15, 20.8 MB)

Download the presentation » (17 MB PDF)

Technology & Production Track

(SE Hall)

Streaming Digital Books

This talk presents a vision of EPUB 3 as the ultimate publication master format: manuscript, asset management system, learning tool, and data warehouse all in one. HTML5 & EPUB 3 will enrich this ecosystem, and enable much more: information-dense, responsive publications that can be personalized and delivered on request in the appropriate display size, language, and educational level, with contextually-relevant media and assistive enhancements. Example publications using streaming HTML5 distribution and EPUB 3 features will be provided throughout.

Liza Daly (Safari Books Online)

Listen now » (42:00, 19.3 MB)

Education and Professional Track

(Room 1E02,03)

Case Study: A Window Into the E-Future of the World’s First School to Go Full E-Only

During 2011-2012 the South Kent School, a private high school in Connecticut, went “cold turkey” - replacing all textbooks with iPads and digital content from a variety of sources. This talk will be a first hand report by diverse stakeholders on results from this leading-edge experiment.

Phil Darrin (Dean, Academic Affairs), Gonzalo Garcia (CIO), Delano Williams (Class of 2012)

Listen now » (44:59, 20.7 MB)

Business & Marketing Track

Disruptive Business Models

Two leading publishing startups will discuss out-of-the-box approaches to monetizing digital books.

Eric Hellman (, Sol Rosenberg (Copia)

Listen now » (33:44, 15.5 MB)

Download the presentations: Eric Hellman (8.8 MB PDF), Sol Rosenberg (8.8 MB PDF)

Technology & Production Track

EPUB 3 Under the Covers

Noted expert EPUB expert and author Liz Castro will show how to create content that takes advantage of all the features that the latest platforms have to offer… while avoiding the pitfalls and inconstencies.

Liz Castro (Cookwood Press)

Listen now » (43:57, 20.2 MB)

Download the presentation » (8.2 MB PDF)

Education and Professional Track

From Textbooks to Interactive Learning Materials: Principles of Biology

“Principles of Biology” is a true breakthrough in digital learning materials - developed as a dynamic, evolving website, not a static download. Hear from the visionary who made it happen, about what’s working and where it’s going.

Vikram Savkar (Nature Group)

Listen now » (43:14, 19.9 MB)

Download the presentation » (6.3 MB PDF)


Lunch (located in Special Events Hall)


Making it as an Indie eBook Author: Lessons learned a year and 700,000 ebooks later

As "one of the top digital writers in America" (The Washington Post), Bella Andre will share her story of jumping from the mid-list onto bestseller lists around the globe with her indie releases. She will explore her strategy behind selling at higher price points; taking advantage of the global market via a combination of licensing and self-published translations; diversifying her author portfolio by branding two names (Bella Andre and Lucy Kevin) in two distinct sub-genres; entering the audio book market as an indie; and the surprising lessons she's learned about metadata.

Bella Andre (Bestselling Romance Author)

Listen now » (20:07, 9.3 MB)

Download the presentation » (2.9 MB PDF)


Natively Digital

Software for creating and consuming interactive content must operate fully outside of the constraints of the printed page. And yet to date, almost every digital product has been shoehorned into software that enforces those constraints. Inkling CEO Matt MacInnis will showcase how new publishing technologies can redefine the way we create and consume interactive contentand carry the industry to a world beyond print.

Matt MacInnis (Inkling)

Listen now » (20:20, 9.4 MB)


How Consumers Discover Books Online

Otis Chandler, founder & CEO of leading book social community Goodreads, will give a quantitative and qualitative analysis of consumer behavior, including presenting the latest statistics from a site with over 11M books cataloged and nearly 20MM visitors/month. Who is searching for books online? How are they discovering books and how many are they discovering, and then reading? What are the key factors in book discovery and how is the picture different for books in the head vs the long tail?

Otis Chandler (Goodreads)

Listen now » (31:56, 14.7 MB)

Download the presentation » (7.8 MB PDF)


Google Play, and Google Books Going Global

Jimmy Crawford (Google)

Listen now » (14:17, 6.6 MB)


More Better Faster: The Global Race for International eBook Retail

Michael Tamblyn (EVP Content, Sales & Merchandising) will discuss Kobo's digital book platform, highlighting new data learned as Kobo has moved from market to market globally: consumer reading and book buying behavior, take-up of enhanced eBooks and manga, and more.

Listen now » (16:14, 7.5 MB)


Networking Break (located in Special Events Hall)

Business & Marketing Track

(Room 1E10)

eBooks from product to market: soup to nuts

This session is an in-depth look, from an industry insider, at the state of the eBook distribution ecosystem. You'll hear about how to build and manage your own ebook distribution platform and deliver content directly to your customers on mobile devices.

If you are new to digital publishing, this session is your express lane to understanding the overall landscape. If you are a veteran, you'll get insights into the latest wrinkles in distribution, DRM infrastructure, and ebook apps.

Micah Bowers (Bluefire)

Listen now » (53:59, 24.8 MB)

Download the presentation » (6.7 MB PDF)

Technology & Production Track

(Room 1E02,03)

Breaking the Page: Designing for Infinite Canvases

“Repurposing” print books for tablets via page-replica “digitization” fails to exploit the intrinsic capabilities of the digital medium. “Breaking the Page” author Peter Meyers will demonstrate how to maximize the value of next generation content on a canvas that can do so much more than print, including showcasing options enabled by new tools such as Apple iBooks Author.

Peter Meyers (Author and Consultant)

Listen now » (49:05, 22.5 MB)


(SE Hall)

Table Topics - Interactive Roundtables on Various Topics, with Expert Conversation Starters

This participatory "Birds of a Feather" session will feature tables devoted to key topics of interest, with a knowledgeable expert "conversation starter" at each table. Choose a table and dive in to the discussion - or circulate! See below for a partial list of topics and expert conversation starters.

Business & Marketing Track

Libraries and eBooks Panel

Lbraries are an important sales channel and a critical resource for discovery. But eBook lending by libraries does not naturally hew to patron-district boundaries and has become an area of concern for publishers. Two leading service providers and a key library stakeholder will discuss the latest developments.

George Coe (Baker&Taylor), Ian Singer (Library Journals), Erica Lazzaro (OverDrive)

Listen now » (48:34, 22.3 MB)

Download the presentations: George Coe (1.9 MB PDF), Ian Singer (1.1 MB PDF), Erica Lazzaro (11 MB PDF),

Technology & Production Track

UPFRONT XHTML: For Workflow, Not Just the Web

HTML 5 is now the lingua franca of EPUB and online publishing. XML can give it the rigor and power needed for your whole workflow, not just the end of it. In this session, Bill Kasdorf and Dave Cramer will show how XHTML is being used to create foundational models that provide the structure and semantics demanded by repositories, multi-channel rendering, and repurposing, as well as the agility needed to streamline editorial, print, and e-publishing workflows using today’s wealth of HTML-based tools and technologies.

Bill Kasdorf (Apex), Dave Cramer (Hachette Book Group)

Listen now » (48:40, 22.4 MB)

Table Topics, Continued

Indie Authors - Bella Andre & Barbara Freethy
Social Marketing - David Wilk (Booktrix)
EPUB 3 Futures - Markus Gylling (IDPF)
Copyright Legal Issues - Lloyd Jassin (Attorney /
Accessibility - George Kerscher (DAISY)
eBook DRM - Bill Rosenblatt (Giant Steps)
Fixed-Layout EPUB - Luc Audrain (Hachette-Livre)
Fonts in eBooks - Vladimir Levantovsky (Monotype)
Metadata - Laura Dawson
ONIX / supply-chain protocols - Graham Bell (EDItEUR)
Readium / open source - Matthew Robertson (Evident Point)
eLearning / eTextbook integration - Dr. Yong-Sang Cho (KATS/KERIS)
Enhanced / Childrens eBooks - Chintu Parikh (SachManya), Theodore Gray (Touch Press)
EPUB #ePrdctn - Iris Amelia Febres (O’Reilly Media)
Virtual Libraries & Universal Access - Rebecca McDonald (


Mixer & Booth Stroll (located in Special Events Hall)


Ignite BEA – “Enlighten us… but make it quick!” (located in Special Events Hall)

This session will showcase digital publishing startup innovators giving fixed-length, 5-minute talks with slides that auto-advance every 15 seconds. Audience will judge winners via applause-o-meter. If you’ve been to an Ignite talk you know how entertaining this format is; if you haven’t, you’re in for a treat. Sponsored by O'Reilly Media / Tools of Change  (Note: in order to attend Ignite BEA you must be a registered attendee of IDPF Digital Book 2012)

Kat Meyer (O'Reilly Media) Moderator, Henrik Berggren (Readmill), Theodore Gray (Wolfram / Touch Press), Justo Hidalgo (24 Symbols), Caleb Mason (Publerati), Andrew Rhomberg (Jellybooks), Matthew Robertson (Evident Point), Nick Ruffilo (Aerbook), Miral Sattar (Bibliocrunch), David Wilk (Booktrix), Brian Felsen (BookBaby), Andrew Brenneman (Finitiv), Kathy Meis and Charles Wyke-Smith (Bublish)

Listen now » (1:03:09, 29 MB)

Download the presentations: Henrik Berggren (1.6 MB PDF), Theodore Gray (9.3 MB PDF), Caleb Mason (1.4 MB PDF), Andrew Rhomberg (49.7 MB PDF), Matthew Robertson (2.6 MB PDF), Nick Ruffilo (5.9 MB PDF), David Wilk (3.2 MB PDF), Brian Felsen (XXX MB PDF), Andrew Brenneman (12.5 MB PDF), Kathy Meis (2.7 MB PDF),

Tuesday, June 5


Continental Breakfast (located outside Room 1E10)

Business & Marketing Track

(Room 1E04)

The e-Shorts Phenom: Monetizing Content Nuggets

E-singles are an exciting new digital revenue stream for players from all parts of the publishing industry -- including book, magazine and newspaper publishers; retailers; and startups. paidContent's Laura Owen provides an overview of the space, including key participants, business models, successes and failures, and best practices.

Laura Owen (paidContent / GigaOM)

Listen now » (39:04, 18 MB)

Download the presentation » (7 MB PDF)

Technology & Production Track

(Room 1E10)

A Pragmatist's Guide to InDesign CS6 and EPUB 3

What's new in InDesign CS6 for creating ebooks and other digital publications? What changes does EPUB 3 represent for the InDesign user, now and in the near future? Kiyo Toma, Senior Product Manager on the InDesign team, will give an overview of the new features and share his perspective on EPUB 3 and HTML5.

Kiyo Toma (Adobe)

Listen now » (46:29, 21.4 MB)

Download the presentation » (1.1 MB PDF)

Education and Professional Track

(Room 1E02,3)

Making Enhanced Content, Profitable Content

The advent of EPUB 3 and related technologies changes the game from content conversion to content creation. Skill sets will need to combine layout design, technical conversion and app development to create enhanced eBooks. Flash learning objects will evolve to enhancing premium learning materials via integrated HTML5 interactivity and rich media. Two expert speakers will explore these issues, relative to educational and STMS-oriented content.

Sriram Panchanathan (Aptara), John Wheeler (SPi Global)

Listen now » (42:15, 19.4 MB)

Download the presentation » (1.6 MB PDF)

9:50 -10:35
Business & Marketing Track

Getting the Friction out of the Supply Chain

From inconsistent metadata to confusion around product identifiers, from the uneven roll-out of EPUB 3, to unknowns about the size and scope of illicit file sharing, the industry faces myriad challenges that are creating barriers to book acquisition and consumption. Executive Director Len Vlahos and Deputy Executive Director Angela Bole of the Book Industry Study Group will present the latest initiatives to help you navigate around the speed bumps and potholes in today's digital supply chain, and understand the collaborative steps being taken to address key issues.

Len Vlahos (BISG), Angela Bole (BISG)

Listen now » (43:10, 19.8 MB)

Download the presentation » (23.6 MB PDF)

Technology & Production Track

eBook Production Jumpstart: EPUB 3, KF8 and more

This in-depth session, presented by a leading expert, will help you master what it takes to create eBooks that are ready for all major distribution channels.

Joshua Tallent (eBook Architects)

Listen now » (44:38, 20.5 MB)

Download the presentation » (2.1 MB PDF)

Education and Professional Track

Beyond the Journal as Artifact: New Models for Increasing Reach and Monetizing Digital Content

Kent Anderson, CEO & Publisher, Journal of Bone & Joint Surgery and incoming President, Society for Scholarly Publishing, has been a leader in pioneering innovative business models around content, in a field that has gone further in digital transformation than most other segments of the publishing industry. Kent will cover lessons learned and emerging best practices both in his own business and in journals overall

Kent Anderson (Journal of Bone & Joint Surgery)

Listen now » (43:49, 20.1 MB)

Download the presentation » (39.1 MB PDF)


Networking Break (located outside Room 1E10)

Business & Marketing Track

The Landscape of Content Protection Technology: Implications for Digital Publishing

Bill Rosenblatt, a noted expert on content protection technologies, will survey - from a business perspective – content protection schemes currently used for eBooks and compare them with approaches being used for other content types (such as music, video, games, and corporate documents), including client-based technology, cloud-based solutions like UltraViolet, and watermarking and other "social DRM" approaches. Bill will discuss potential implications for how such solutions might or might not be constructively used in the near future in digital publishing, including retail and lending workflows. Hear all the latest developments on this rapidly evolving landscape that's of critical interest to authors, publishers, retailers, and readers.

Bill Rosenblatt (Giant Steps Media)

Listen now » (42:52, 19.7 MB)

Download the presentation » (5.5 MB PDF)

Technology & Production Track

Content-Centric Publishing Workflows

Content management for publishers is no longer just about file storage. It's about moving content creation and editing directly into the cloud database, making adapting to print, Web and digital publishing automatic, and customized on-the-fly reassembly a snap. In this session, hear from the founders of two innovative platforms for digital publishing as they discuss the radically more efficient workflows that these types of solutions enable, showcasing real-world publisher case studies.

Francois-Xavier Hussher (Gutenberg Technology), Hugh McGuire (Pressbooks)

Download the presentations: Francois-Xavier Hussher (4.4 MB PDF), Hugh McGuire (1.4 MB PDF)

Education and Professional Track

Mainstreaming Accessibility and Assessment in Higher-Ed Publishing

This session will cover recent developments in higher-ed digital publishing relating to accessibility. Kent Freeman (COO, VitalSource) will showcase how adoption of open standards like HTML5 and EPUB 3 has helped the VitalSource platform and adopting institutions integrate e-textbooks with e-learning assessment standards and move accessibility into the mainstream. Paul Banks, Director, Developmental Education, McGraw-Hill, will focus in on how digital technologies, such as Live Ink, have proven useful in enhancing accessibility in the McGraw-Hill Connect platform.

Kent Freeman (VitalSource), Paul Banks (McGraw-Hill)

Listen now » (34:54, 16.1 MB)

Download the presentations: Kent Freeman (8.4 MB PDF), Paul Banks (5 MB PDF)

Business & Marketing Track

High-Design & Children’s eBooks: Business Opportunities and Distribution Platform Realities

Leading traditional and born-digital publishers will showcase how they are delivering highly designed and enhanced eBooks and apps for children's and other market segments, exploring the opportunities and challenges in expanding beyond "straight text" eBooks.

Samantha Cohen (Simon & Schuster) moderator, Liisa McCloy-Kelly (Random House), Woody Sears (zuuka), Theodore Gray (Touch Press)

Listen now » (49:00, 22.5 MB)

Download Woody Sears presentation (1 MB PDF)

Technology & Production Track

EPUB 3: Future Directions for the Global Open Standard 

IDPF CTO Markus Gylling and Board members Garth Conboy (Google) and Roger Webster (B&N) will discuss recent and upcoming developments for the EPUB open standard and related work including Readium and other open source activities.


Markus Gylling (IDPF), Garth Conboy (Google), Brady Kroupa (Barnes & Noble)

Listen now » (52:06, 23.9 MB)

Download the presentation » (2.7 MB PDF)

Education and Professional Track

eBooks in Education - Publishers Perspective

Senior leaders in higher-ed publishing (Ken Brooks, COO Cengage) and K-12 publishing (Evan St. Lifer, VP Digital, Scholastic) will review key features of digital publishing content and platforms from the perspective of improving learning experiences and outcome in these closely related but yet very distinct market segments.

Ken Brooks (Cengage), Evan St. Lifer (Scholastic)

Listen now » (35:40, 16.4 MB)

Download the presentations: Ken Brooks (3.7 MB PDF), Evan St. Lifer (5.3 MB PDF)

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